Product Launches & GTM
Product Launches & GTM
Explore the strategies, innovations, and meticulous planning that brought impactful products to life, driving growth and exceeding expectations.
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Flavor Forward: How Flavor Wheels™ Enhanced the Berry Experience
Flavor Forward: How Flavor Wheels™ Enhanced the Berry Experience
Crafting the Experience: Consumer-Focused Design
With the core concept in place, I collaborated with design agencies to ensure the Flavor Wheels™ were visually appealing and effectively communicated their value to consumers. I focused on translating complex flavor profiles into an accessible and intuitive visual language, ensuring the design resonated with our target audience and enhanced their understanding of our berries.
Amplifying the Message: Press Releases and Brand Visibility
To maximize the impact of the Flavor Wheels™ launch, I collaborated with Communications to craft compelling press releases. We strategically positioned the 2022 launch alongside Tropical Bliss™, leveraging the momentum of that successful product to drive media attention and boost brand visibility for both initiatives.
Building Brand Equity: Innovation and Premium Products
The Flavor Wheels™ project played a key role in building brand awareness by reinforcing Driscoll’s commitment to innovation and premium berry products. I focused on aligning the launch messaging with our overall brand narrative, emphasizing our dedication to providing consumers with unique and high-quality experiences.
Leading the Way: Market Leadership and Consumer Engagement
By delivering a product that appealed to evolving consumer preferences for unique and quality experiences, the Flavor Wheels™ helped solidify Driscoll’s leadership in the berry industry.
The accompanying Flavor Wheels™ deck, developed in collaboration with a design agency, successfully engaged consumers by visually demonstrating Driscoll’s innovation in berry offerings and creating a deeper connection with our brand. This project showcased my ability to translate complex ideas into tangible, consumer-friendly tools that enhance brand perception and drive engagement.
This project marked the creation of our inaugural consumer-facing presentation for the Flavor Wheel, setting a new standard for engaging and informative content.
A Vision for Flavor: Collaboration with R&D
Recognizing an opportunity to elevate the berry experience, I partnered with R&D to conceptualize and develop Driscoll’s Flavor Wheels™. This unique tool combined the art of flavor profiling with the science of berry varietals, creating a new way for consumers to explore and appreciate the nuances of our products. My role involved bridging the gap between scientific insights and consumer understanding, ensuring the Flavor Wheels™ were not only informative but also engaging.
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