"I had the pleasure of working with Daniela, an Associate Product Marketing Manager at Driscoll’s, during my three years at the company. Daniela excelled in rolling out product strategies that led to highly successful launches, disrupted the category, and drove significant sales.Her expertise in differentiated product positioning helped our brand cut through the noise and resonate with consumers. Daniela was instrumental in the launch of Tropical Bliss, completing our super premium strawberry line and establishing Driscoll’s as a leader in the premium segment. She played a crucial role in the launch campaign, overseeing everything from creative development to organic and paid media, PR, and influencer initiatives. Her collaboration with R&D to create consumer-focused flavor descriptions and differentiators was key in educating consumers and driving retail upsells. One of her standout achievements was the innovative heart-shaped strawberry clamshell, which positioned Driscoll’s berries as a must-have gift for Valentine’s Day and Mother’s Day. Daniela’s creative approach and strategic insight made a lasting impact on our product marketing efforts."
"Daniela is creative, passionate, innovative, and extremely hardworking. She radiates confidence and lights up any room she walks into. I have always been impressed by her go-getter attitude and ability to learn a new task quickly and efficiently with great attention to detail. Daniela is someone you can count on to consistently deliver and exceed all expectations!"
"Daniela serves as a light to any office environment! She is hard working, a fast learner, and is always looking for ways to contribute and improve as an employee. Daniela is diligent in her work ethic, as well as extremely creative and artistic. She is always eager to put her best foot forward and will serve as an excellent asset to any team she is a part of!"
"Daniela was an enthusiastic and quick learner who brought many improvements to our team. She was a team player and was eager to soak up information. The team usually referred to her as a sponge. She took direction very well and was super pleasant to work with. Not only that, but she introduced Canva to our team and taught us all how to use it. Canva is now the platform we use for most of our graphics. Her consistent energy was contagious and when she left, she was missed! Good luck to you Daniela in all your endeavors!"