Internships
Internships
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Digital Marketing & Communications, Graniterock
Email Marketing & A/B Testing: Drove a 25% increase in email response rates and boosted Net Promoter Score by executing A/B testing on 100+ emails with creative subject lines. Designed and wrote email campaigns and newsletters to engage diverse audiences.
Social Media & Analysis: Managed all content and messaging for social media channels (LinkedIn, Instagram, and Facebook). Increased social media following by 5K in four months through trend analysis, optimizing post timing, and leveraging giveaways to drive engagement.
Social and Brand Marketing: Developed and managed a monthly editorial calendar to establish and maintain the brand’s ideal tone and voice. Personally created content to ensure consistency and resonance across platforms.
Content Creation: Crafted messaging for marketing collateral, including blog posts, press releases, social media captions, and press releases for local community events. Designed a variety of content for social media using Canva such as the one to the right.
Event Management: Planned and coordinated 6 community and corporate events with 400+ attendees.
Digial Marketing Strategy
Objective: Both of the feeds are screenshots from when I interned at Graniterock. My goal for the Instagram account was to drive a high rate of engagement while also bringing a more vibrant feeling to the overall feed.
Feed Structure: Incorporation of both heavy machinery and our people, while also adding in graphics into Graniterock's Instagram (graniterock22). Research shows that the faces of people are much more likely to increase engagement. All photos were also cut to fit into the 4x4 square matrix that Instagram provides, this helped to take up most of the audience screens when viewing, as a consequence leads to higher engagement.
Photography: Having a photo database of professional photography of machinery and our team members. Through the Graniterock app, my team also encouraged employees to submit their own onsite photos. This way we have a database of photos to post that feature their work and we can do a shoutout!
Colors: I focused on a bright feed that highlighted the brand colors of orange and dark green.
Social Strategy & Brand Management
1. Graphics: As I curated the content calendar, I made sure I carefully mixed in a combination of graphics throughout the feed. The goal was to have eye-catching graphics that were captivating and educational for our 16,000 follower audience.
2. Colors: I edited all photos on Adobe Lightroom where I adjusted the color scheme to accentuate the saturation and vibrance of green and orange colors of Graniterock.
3. Videos: Added video content on the feed which is also proven to increase engagement on posts.
4. Collages: 3 lines of the feed grids have collages.
Prior to joining the team, @Graniterock22's Instagram account did not have matching story highlight covers yet.
I wanted to create cohesive highlights that embodied the values of Graniterock as well as maintaining the brand colors in order to improve click rate!
I used onsite pictures from our asset library, blurred the background, and placed a single orange icon with white outlines on the front.
Internal Communications
I designed 1st graphic for an annual event within the construction industry called #ConstructionAppreciationWeek. I showcased a diverse group of employees from a variety of different construction jobs.
The 2nd graphic was to send a message throughout the company of great appreciation and to honor those team members that had been with Graniterock for over 40 years.
Employee appreciation is an essential part of the communications team at Graniterock.
Campaign Management
Orange is the New Healthy: A month-long internal campaign that promotes healthy living for the Graniterock staff.
The graphic depicts a construction man with a safety vest and hard hat with our logo on it! The graphic also seeks to encompass all the aspects of a healthy and balanced lifestyle.
Since Graniterock usually attains its graphics for this particular campaign outside of our marketing department, I wanted to try to design the campaign graphic myself, to reduce vendor costs.
My manager ended up loving the design and we used this graphic for the entire campaign + on all of our internal emails!
'MYROCKTALK' APP
One of the big projects I was able to work on as an intern was the Graniterock 'Rock Talk' app. The app was created a year before I was a part of the team, as an internal tool to connect Graniterock's employees.
Our team worked with developers to create a smooth UX experience to consume and have all the GRC content in one place. The goal was to have 50% of the company registered on the app by the one year mark.
While I was there, I worked with my manager to devise marketing campaigns that would incentivize employees to join the app. We created different giveaways based on different departments. For the construction team, I thought about prizes they would want in their everyday life. Since we had a wide variety of snapbacks and sweatshirts, I was able to curate giveaway baskets with our merchandise, and this way we got a large percentage of people registered.
Once registered, the goal of the app was so employees could post pictures on-site, updates on trucking schedules, and overall bring the community together in an interactive way through one social application. By the end of my internship, our team reached the goal of registering 50% of people on the app!
I helped design the art for the new job posting!
These graphics were done on Canva and used on LinkedIn when new job opportunities opened up along with the job descriptions that led to a 65% increase in clicks to our careers page!
Press Releases
I wrote a press release for the 10th annual Bruce W. Woolpert Algebra Academy that took place in our corporate office.
Logo Design
For the Communications, Community, and Sales Support team, I was asked to create original logos for a new internal rebranding. I designed these using Canva and our color palette.
The designs were then voted on between team members!
Business Analytics Intern
Aggie Reuse Store
Market Research & Competitive Analysis:
Conducted comprehensive market research and competitive analysis by surveying 200+ students using Google Forms and in-person interviews to assess buying behaviors and preferences.
Utilized SWOT analysis and consumer segmentation to identify key opportunities for growth, resulting in a targeted marketing strategy.
Delivered actionable recommendations that included optimizing product pricing, promoting exclusive discounts, and improving in-store signage to enhance visibility.
These efforts led to a 30% increase in sales and a notable boost in foot traffic within one quarter.
Process Improvement:
Developed and implemented a streamlined internal process using Six Sigma DMAIC methodology, focusing on identifying inefficiencies in cross-functional team communication.
Reduced contact touchpoints between teams by creating a centralized task management system using Trello, enhancing collaboration and reducing bottlenecks in execution.
Trained team members on the new workflow, ensuring smooth adoption and alignment across all departments.
Automation & Data:
Designed and deployed an automated data collection system for tracking donations, leveraging Excel macros and Google Sheets integrations to replace manual entry processes.
Reduced manual effort by 75%, significantly saving time while improving data accuracy and reliability for reporting.
Created user-friendly dashboards for stakeholders, offering real-time visibility into donation metrics and trends, supporting data-driven decision-making.
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