The Sweet Success Story:

Picture this: Valentine's Day is just around the corner, and we're dreaming big. I spearheaded the whole product development process– product strategy and go-to-market plan – for our brand new, limited-edition Heart-Shaped Raspberry. We envisioned a product so delightful, it would fly off the shelves. And it practically did! This little heartthrob of a product sold out in 80% of its retail locations, bringing in a sweet $1.7 million in its very first year. The next year, we took that success and multiplied it. Working closely with the go-to-market teams, we optimized new markets and channels, tripling the volume.

Crafting the Heart's Desire:

So, how did we make this happen? It all started with crafting the perfect story. I wrote the product positioning, developing it as a premium, limited-edition treat, perfect for spring celebrations, especially Valentine's Day and Mother's Day. I defined exactly who we were trying to reach and what messages would resonate. I also made sure the sales team had everything they needed to spread the love.