Marketing Campaigns
Marketing Campaigns
Take a closer look at creative campaigns designed to captivate audiences, amplify brand messaging, and deliver measurable results.
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Gifting Heart-Shaped
The Heart-Shaped Campaign captured the essence of Valentine's Day and Mother's Day through a creative, data-driven strategy designed to elevate engagement and boost brand awareness.
This multi-channel initiative reinforced the brand’s positioning, delivering measurable results while highlighting the unique heart-shaped raspberry clamshells.
Social Media Success
Meta: 12.28% engagement rate (11.09% higher than industry average), 65,769 video views, and 2,761 total post engagements.
TikTok: 13,366 total engagements and a reach of 30,897 users.
Email Marketing Impact
661,101 total emails sent with 9,409 visits to the website.
Achieved a 0.9% CTR, aligning with the 2023 average.
Website Traffic
69,000 total website users driven by email and campaign promotions.
Consumer Engagement
54 consumer-tagged photos, reflecting high product excitement and resonance.
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