Product Launches & GTM
Product Launches & GTM
Explore the strategies, innovations, and meticulous planning that brought impactful products to life, driving growth and exceeding expectations.
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$5M Success, Strategy to Execution: Tropical Bliss
$5M Success, Strategy to Execution: Tropical Bliss
A Taste of Success: Market Research and Strategic Planning
After extensive partnership with R&D, our team recognized the potential for a unique and exciting new berry. My part in this? I spearheaded in-depth market research and strategic planning for what would become Tropical Bliss™. This included leading focus groups to inform product positioning, strategy, naming, and descriptors. I worked closely with R&D to ensure our insights were translated into a product that met consumer expectations and aligned with our overall brand strategy.
Charting the Course: Product Strategy and Go-to-Market
Building on this research, I presented a comprehensive product strategy to the Go-to-Market teams. This strategy encompassed everything from target audience segmentation to pricing recommendations. I also designed sales enablement materials with tailored, customer-centric messaging, equipping the team to effectively communicate the value proposition of Tropical Bliss™.
Equipping the Team: Sales Enablement and Empowering Success
To ensure the sales team was fully prepared for launch, I created a compelling pitch deck outlining the product strategy, packaging specifications, and unique value propositions. I then personally presented this deck to the sales team, providing them with the context and insights they needed to succeed. I also developed one-pagers with key research insights and talking points, empowering them to have impactful conversations with customers.
Amplifying the Flavor: Messaging and Marketing Collaboration
To maximize consumer awareness and drive demand, I directed the messaging hierarchy for our marketing teams. I guided them in producing impactful social media content and in-store point-of-sale materials, ensuring consistent and consistent communication across all channels.
A Tropical Triumph: Results and Impact
The result? Tropical Bliss™ has generated over $5M year-to-date since its 2022 debut, making it one of Driscoll’s most successful product launches. This achievement reflects the impact of my team and I's strategic contributions, from initial market research and product positioning to sales enablement and marketing collaboration. This success is a testament to the power of data-driven decision-making, cross-functional collaboration, and compelling messaging.
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